• Product Hunt, once a vibrant community for small-time makers to launch their projects, is undergoing significant changes that some are interpreting as a decline. However, the reality is that it has become gentrified, shifting away from its original purpose. The platform, which was once a welcoming space for solopreneurs and bootstrapped startups, is now increasingly dominated by venture capital-backed companies and those with substantial financial resources. The blog post highlights various indicators of this transformation, including the departure of key personnel, significant layoffs, and the rise of paid services aimed at boosting product visibility on the platform. These developments suggest that the essence of Product Hunt is changing, making it less accessible for individual creators who once thrived there. The community that once flourished in a more intimate setting is now crowded with larger players, making it difficult for newcomers to gain traction. The analogy of a once-affordable coffee house becoming a trendy hotspot illustrates this shift. As Product Hunt gained popularity, it attracted more significant investments and competition, leading to a more challenging environment for those without deep pockets. Established companies are now able to leverage their resources to ensure their launches receive the attention they desire, further marginalizing smaller makers. For those who remember the Product Hunt of a few years ago, the current landscape may feel disheartening. The blog suggests that if creators are seeking a similar community experience, they may need to look elsewhere, as many alternative platforms lack the credibility and community spirit that Product Hunt once offered. The author encourages the idea of creating a new platform that could replicate the original spirit of Product Hunt. This new space would need to prioritize community engagement and avoid monetizing the launch process. It would also require mechanisms to prevent exploitation by those looking to manipulate the system for votes. While establishing a new Product Hunt may be challenging, the hope is that someone will take on the task to foster a supportive environment for makers once again.

  • TYB is a community rewards platform designed to foster connections between brands and their fans, enabling both to thrive together. The platform emphasizes the importance of community engagement, where participation leads to tangible rewards. Brands can create challenges that fans engage with, earning rewards that can be redeemed for discounts at checkout. This model not only incentivizes participation but also enhances brand loyalty. The platform showcases several success stories from various brands that have utilized TYB to enhance their community engagement. For instance, Juneshine reported a 25% increase in the frequency of visits to their tasting rooms by community members. Dieux Skin achieved a remarkable 92% completion rate for product research and development challenges among TYB users, while VADA noted that 90% of their planned production run for a new product was purchased on launch day by TYB community members. Additionally, Topicals experienced an eightfold increase in organic social amplification through TYB compared to other channels. TYB is characterized by its focus on rewarding action, personalizing connections, and measuring loyalty. Brands can design unique experiences that allow fans to form friendships based on shared interests. Fans earn status through their participation and purchases, enabling brands to recognize and reward their most engaged contributors. Customer testimonials highlight the platform's effectiveness in driving brand success. Olamide Olowe, CEO of Topicals, describes TYB as a strategic partner that enhances authentic engagement and loyalty. Babba Rivera, CEO of Ceremonia, emphasizes the importance of building lasting relationships with customers, which TYB facilitates. Forrest Dein, CMO of JuneShine, points out the necessity of owning customer relationships in a cookie-less digital landscape, a need that TYB addresses effectively. Katie Welch, CMO of Rare Beauty, praises TYB for its ability to scale community engagement while maintaining authenticity. Kate Foster Lengyel, CEO of The Outset, notes the platform's understanding of community-driven marketing and its role in fostering brand loyalty. The platform is accessible through an app available for iOS, and TYB encourages brands and fans alike to join and experience the benefits of community engagement. The website also provides options for press inquiries, career opportunities, and newsletters, further enhancing its community-oriented approach.